On October 18th, the official distributor of the Audemars Piguet brand in Vietnam, S&S Group, held an event to celebrate the 5-year journey of the Code 11.59 By Audemars Piguet collection

Continuing the legacies of the past in a more pioneering and bold way.

Following the resounding success of the Royal Oak and Royal Oak Offshore collections, Audemars Piguet continues its mission to conquer the realm of time by researching and developing a new collection with a distinctive style and appearance.

In 2019, the brand unveiled the Code 11.59 By Audemars Piguet collection at the SIHH (Salon International de la Haute Horlogerie) watch exhibition, featuring 13 new watch models, including Selfwinding, Chronograph, Minute Repeater Supersonnerie, Tourbillon, and Perpetual Calendar versions.

Code 11.59 By Audemars Piguet Perpetual Calendar (2019)

Code 11.59 By Audemars Piguet Self-winding (2019)

Code 11.59 By Audemars Piguet Tourbillon Openworked (2019)

 

“Code 11.59 By Audemars Piguet is a sophisticated amalgamation of unique design and classic elements,” shared François-Henry Bennahmias, the former CEO of Audemars Piguet. The initial design of the collection received mixed reactions from industry experts and enthusiasts, as they were accustomed to the iconic octagonal case of the Royal Oak and Royal Oak Offshore.

However, what Audemars Piguet aims to deliver through this collection is a range of watches with functions ranging from complex to ultra-complex, featuring a round case complemented by a signature octagonal middle case, available in various materials and colors.

After an initial period of challenges, the Code 11.59 By Audemars Piguet collection has gradually proven its identity and secured a strong position in the hearts of Audemars Piguet enthusiasts.

Challenge, possess, dare to confront, and evolve.

The development journey of Code 11.59 By Audemars Piguet can be summarized in the name of the collection itself, where C stands for Challenge, O represents Own, D signifies Dare, and E stands for Evolve

From the challenges that Audemars Piguet set for its artisans, based on the traditional legacies the brand possesses, to confronting difficulties and evolving, all of this has created a beautiful narrative about a collection that has inspired watch enthusiasts.

One of the most remarkable achievements of Code 11.59 By Audemars Piguet is the development of increasingly complex features for the models in the collection. Notably, the Code 11.59 By Audemars Piguet Grande Sonnerie Carillon Supersonnerie, Code 11.59 By Audemars Piguet Selfwinding Flying Tourbillon Chronograph, and Code 11.59 By Audemars Piguet Starwheel have all contributed to elevating the brand’s craftsmanship to new heights.

Code 11.59 By Audemars Piguet Grande Sonnerie Carillon Supersonnerie (2020)

Code 11.59 By Audemars Piguet Starwheel (2022)

A night of the past, present, and future.

The year 2024 marks the 5th anniversary of the Code 11.59 By Audemars Piguet collection, making it a perfect occasion for S&S Group and Audemars Piguet to celebrate with their esteemed guests, who have always supported the brand.

At the event, guests had the opportunity to reflect on a journey that, while not long, is filled with significant achievements of the Code 11.59 By Audemars Piguet collection. Each watch carries intriguing stories behind it, arranged chronologically to provide guests with the most comprehensive view of the brand’s and the collection’s development throughout each stage.

The watch exhibition area features panels showcasing the development philosophy of the Code 11.59 By Audemars Piguet collection

After the introduction to the collection, there is a crafting area where guests can experience what it’s like to be a true artisan, using specialized tools and receiving careful guidance from master craftsmen.

The atmosphere became more vibrant as guests moved to the main area of the event, where they engaged in conversations with representatives from S&S Group and Audemars Piguet, sharing their passion for timepieces and discussing the brand’s future plans

Ms. Nguyễn Thúy Hương, Co-founder and Marketing Director at S&S Group, delivered a welcoming speech to the guests at the event.

Ms. Anna Hua, Brand Director of Audemars Piguet for Southeast Asia and Australia, shared insights about the brand’s development direction in general and the future of the Code 11.59 by Audemars Piguet collection in particular.

Through this special event, S&S Group and Audemars Piguet hope to further strengthen their connection with enthusiasts while conveying the brand’s philosophy and values to even more watch collectors in Vietnam.

“Seek Beyond” 

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